Remember the rant I had about missing out the opening weekend of a new vintage boutique the last time I was in Liverpool?
Well, I finally got there – may I introduce you to Freida Mo’s bakery, vintage and vinyl shop on Lark Lane!
The lovely garden gate invites you to step in to the small but enchanting place of everything cute.
I have to confess having a serious fan girl moment when asking in a shy Scandinavian way if I could take some pictures for my blog. The nicest owner (below) was thrilled and even accepted posing for me in one of the shots!
This is the day dress I got – placed onto the chair while I was taking all the pictures I needed.
The collection consists of selected pieces prior the 1980’s. Students like me can also appreciate the reasonable prices: with 20-30 pounds you can have an ageless piece of clothing.
The owner told me that all of the jewellery on the table is hand-made by her.
Like promised in the sign outside of the shop – there are special find for the vinyl enthusiasts as well!
You know that you have found a good place to shop when even the toilet is decorated well and according to the theme. It’s not about running your business just because of the money but because you really care about giving your customers an overall experience that will make a lasting memory.
But Freida Mo’s isn’t just about what to wear – it’s also about taking a deserved moment of rest with delicious tea and dream-like cupcake (or two).
Like my companion said, the secret in succeeding these days is not just what you sell, it’s how you sell it – otherwise, what you have to offer in the post-modern economy based on fast, disposable consumerism. I feel that it has become a time to step away from the faceless capitalism into a more community-based form of sustainable living where you know what you’re buying and from where it has came from.
Luckily there are places like Freida Mo’s who provide a sense of truly whole-hearted customer service and a unique collection of carefully selected high-quality items!